A former South African international swimmer, Sarah Ferguson, joined SPAR Eastern Cape’s fight against plastic pollution when she became an ambassador in the company’s Stop Plastic campaign.
Months of planning and dedication to the cause came to fruition on Monday, when Sarah released the first of a series of videos aimed at securing the world’s environmental future.
The association with the retail giant was sparked by a presentation Sarah, who lives in Durban North, gave after a 58km swim in Hawaii, in which she became aware of the dangers of plastic to the environment.
Earlier this year, SPAR EC took the bold step of trying to limit the use of plastic in their stores by encouraging consumers to make use of alternative packaging options available at all outlets.
Combining her passion for the environment and her swimming talents, Ferguson’s first order of business was a 6 day, 100km Elephant Coast swim, which took her from southern Mozambique to northern KwaZulu-Natal.
The outcome of that is a documentary she and her team have produced highlighting the dangers of pollution to the world’s oceans, which will be posted on Facebook for the next 6 weeks.
“Our aim is to create projects which encourage education around the topic of plastic pollution, among other conservation issues,” Sarah said.
The videos, which are each two minutes in length, can be viewed on www.facebook.com/BreatheOcean1 and her website www.breatheconservation.org and will be released on Mondays and Fridays at 11:30.
Having committed herself to protecting the environment, Sarah has created a non-profit organisation, Breathe, which works with like-minded groups to create awareness about the dangers of plastic pollution.
- For more information: www.breatheconservation.org
